New Hotel logo for design week

THE team of Kuala Lumpur Design Week Twenty (KLDW 2010) unveiled a brand new logo offering a fresh outlook for this year’s festival during a signing ceremony with their partners held at Le Meridien, Kuala Lumpur, recently.

Following the success of KLDW’s inaugural festival last year, the team is once again set on making KL the centre of creative industry for local and international design enthusiasts.

KLDW president Izuldin Hani said: “We want to create a pathway for locals into the international market.“

Last year alone, the festival received 25 million visitors.

“If the global players are going to notice us, this is the time to introduce our people,“ he added.

This year, KLDW is under the patronage of KL mayor Datuk Seri Ahmad Fuad Ismail.

“We are now embarking on a new quest to position Kuala Lumpur as one of the creative hubs of the world,” the mayor said.

Embracing the theme Twenty Ten, KLDW will feature 20 showcases in 10 different locations all over the city.

There will be 20 international speakers alongside 10 Malaysian Masters, 20 design films from 10 nations, 20 Malaysian designers taking space in 10 F&B outlets to showcase their creativity at the grassroots level and 20 performers and 10 musical groups to end the event.

Just to illustrate how seriously they take their pledge towards novelty, a flash mob crashed the ceremony during Izuldin’s speech and performed a quick dance routine carrying posters of KLDW 2010.

This was followed by an original opening credit for KLDW 2010 by Milan-based web designer Niko Stumpo.

Also present at the event were partners of Kuala Lumpur Design Week, Suzanne Loh (VIP Mission Sdn Bhd), Rashid Ab Harun (Axis Worldwide Sdn Bhd), John Sironic (CapSquare), Prof Rahman (USM), Cheryl Lum (Le Meridien) and Grey Yeoh (British Council, Malaysia).